| 08:45 |
Opening Remarks From The Chairman |
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The Major Influencing Factors On Marketing In 08 And Beyond…
• Welcome and Chairman’s introduction
• Marketing influencing factors and challenges in 2008 and beyond…
Paul Gostick, Former International Chairman of CIM, The Chartered Institute Of Marketing (CIM), UK |
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| 09:15 |
Keynote Presentation And Interactive Session |
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Bringing Creativity To Your Business In Experimental Times
• It’s not how many people you reach, it’s whom you reach
• The power of thinking without thinking
• Why economic influence in the market place is no longer based on status, but is increasingly driven by socially influential people, distinguished by their personality
• How first impressions can cripple breakthrough ideas and innovation
• Rapid cognition - teaching ourselves to sort through first impressions
• The Stickiness Factor – how to create effective memorable communication that sticks in the minds of your target audience creating a lasting impact
• Why understanding the laws of epidemics can shed new insight on how to break through the clutter when trying to reach consumers
Malcolm Gladwell, Best Selling Author, Blink and The Tipping Point, USA |
10:15 |
Malcolm Gladwell to lead an Interactive Exercise based on his latest research |
10:30 |
Q&A session with Malcolm Gladwell with feedback and discussion |
11:00 |
Networking And Refreshment Break For Delegates |
11:00 |
Private VIP Reception With Malcolm Gladwell (by invitation only) |
11:30 |
Maximise Your Marketing Innovation: Vision, Mission, Reward |
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• Maximise your marketing innovation by generating more creative ideas for more competitive advantage
• Translating valuable ideas into products and services
• Delivering on the value promise
• Driving your strategies forward with style and chic
• Creating unique ideas to address customer’s needs
Katharyn White, Vice President-Marketing, Northeast Europe, IBM Northeast Europe, Switzerland |
12:00 |
Going Green: Aligning Your Marketing Plans With The Change In Climate And Environment |
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• Green: a colour, a marketing fad or a sustainable business practice?
• Marketing as the catalyst of environmental sustainability at your organisation
• Moving towards socially responsible marketing
• The impact that going green has on your brand, employee morale and operations
Bassem Berbari, General Manager – Marketing, Nakheel, UAE |
12:30 |
Building Brands - Six Ways To Innovate |
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1. Think different
2. Reinvent
3. Get angry
4. Get creative
5. Time rich
6. Elevate the ordinary
Aubrey Ghose, Managing Director, AIS Brandlab
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13:30 |
Lunch For Delegates and Speakers |
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Afternoon Breakout sessions: |
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Branding Breakout Session
The Mobile Generation Breakout Session
Global Marketing Strategies Breakout Session
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