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Moderated by:
Charles Trevail, Founding Director, Promise
| 14:20 |
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Connecting With People To Create A Sustainable Competitive Advantage |
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• Creating an emotional relationship with your target audience
• Maintaining a sharp brand profile
• Sustaining competitive advantage to increase your bottom line
Jonathan Lawlor, Marketing, Director - North and West Africa Division, Coca Cola, Egypt |
14:50 |
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Building Great Brands In The Middle East |
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• What is a “great” brand?
• Where do they come from?
• The challenges of the Middle East context
• How to start building?
• The way forward
Tolga Sezer, Former Executive Vice President, Aujan Industries, UAE |
15:20 |
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Networking And Refreshment Break For Delegates |
15:40 |
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When Your Boss Is The Brand (Or Wants To Be): Leaders And The Corporate Interest |
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• Reputation management at the micro and macro level
• Brand ambition: strategic planning for the individual
• Values, perceptions and the maintenance of credibility
Patrick Jephson, Former Private Secretary to HRH The Princess Of Wales, UK |
16:10 |
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Take this unique opportunity to participate within the interactive Q&A panel sessions with the split stream speakers. Don’t miss this chance to ask the experts your final questions of the day!! |
16:45 |
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Close Of Day One |
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