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Moderated by:
Nick Wiggin, Managing Director EMEA Ansible, and Former Chairman, The Mobile Association, UK
| 14:20 |
The Future Of Mobile Marketing In The Middle East: Trends And Opportunities |
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• An effective way to invigorate the historically underdeveloped direct marketing industry in the region
• Opening an attractive new option for advertisers
• Regional mobile marketing revenues projected to grow by 52% annually reaching over US$ 50 million by 2010
Hilal Halaoui, Principle - Global Communications & Technology Practice, Booz Allen Hamilton Middle East, UAE |
14:50 |
From SMS To The Mobile Internet – Effectiveness Measures For Mobile Marketing Solutions Now And In The Future |
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• Why consider mobile for reaching consumers?
• What type of mobile marketing activity works?
• How do you measure success of mobile marketing activity?
Nick Wiggin, Managing Director EMEA Ansible, and Former Chairman, The Mobile Association, UK |
15:20 |
Networking And Refreshment BReak For Delegates |
15:40 |
Global Mobile Innovation Leader - How Do We Talk To Our Next Billion Consumers? |
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• Developing markets biggest opportunity for mobile
• Reaching and helping low income consumers
• Developing the correctstrategic value chain to win in mobile
Khurram Hamid, Global Mobile Marketing Leader, Procter & Gamble, UAE |
16:10 |
Take this unique opportunity to participate within the interactive Q&A panel sessions with the split stream speakers. Don’t miss his chance to ask the experts your final questions of the day!! |
16:45 |
Close Of Day One |
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