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Moderated by:
Michael Zienkovicz, Consultant, Endy International, USA.
| 14:20 |
Global Marketing Strategies: Winning In New Markets |
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• Developing cutting edge solutions to achieve international growth strategies
• Initiating a new phase of growth and development
• Adding substantial portfolio value
Anthony Lawrence, Group Director of Marketing, Jumeirah Group, UAE |
14:50 |
“Glocal” Marketing: Act Local, Go Global |
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This session will explore and examine how regional practice meets (or does not meet) international marketing standards, and how the scenario of ‘glocal’ marketing is the answer to market ‘glocalisation’.
Mazen Hayek, Group Director of Marketing, PR and Commercial, MBC, UAE |
15:20 |
Networking And Refreshment Break For Delegates |
15:40 |
Understanding The Needs And Aspirations Of A Unique Global Generation |
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• The world’s largest local bank
• Understanding that cultures are different and so are their needs
Sangeeta Pendurkar, CMO, HSBC ME, UAE |
16:10 |
Take this unique opportunity to participate within the interactive Q&A panel sessions with the split stream speakers. Don’t miss this chance to ask the experts your final questions of the day!! |
16:45 |
Close Of Day One |
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