| 08:45 |
Opening Remarks And Summary Of Day One From The Chairman |
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Paul Gostick, Former International Chairman of CIM, The Chartered Institute Of Marketing (CIM), UK |
09:00 |
Developing Consumer Connection In A Digitally-Engaged World |
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• The new digital landscape
• How consumers are connecting with brands and one another in a digital world
• Leveraging new “moments of truth”
James Duthie, Former CEO, OgilvyOne ME, UAE |
09:40 |
SISOMO (Sight, Sound and Motion) - Connecting With Consumers In The 21st Century |
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• Engaging people to think with their hearts and feel with their brains
• Taking the magic of storytelling straight to the heart
• The adrenaline rush of a game at your fingertips
• The role of advertising in an interactive age
Steve Anastasiadis, Managing Director, Saatchi & Saatchi, UAE |
10:20 |
The Effects Of Consumer Generated Media (CGM) On Corporate Reputation |
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Word of mouth has become the most potent force influencing brands and reputations. What “ordinary people” say about your organisation has more credibility than the Chief Executive or highly-paid celebrity spokes people. The organisations that fare best in this environment are those who are open with shareholders, stakeholders and staff, empowering them to tell the company’s story. Influencing and harnessing such consumergenerated media, including the blogosphere, can be a major success factor
Honourable Mary Jo Jacobi, Former Global Communications Chief and Senior Advisor for Royal Dutch Shell, Lehman Brothers, HSBC Holdings and US Presidents George H W Bush and Ronald Reagan, UK |
11:00 |
Networking And Refreshment Break |
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| 11:15 |
Inaugural Address And Panel Session Debate |
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What Do Business and Social Networking Sites Know And How Can This Promote More Effective Targeting For Advertisers And Marketers
• Understanding market and technological developments and cultural trends
• How revenue from social networking sites will reach $965 million growing to $2.4 billion by 2012 (according to Datamonitor report)
• Tapping into revenue opportunities for advertisers
• Collaboration leads to innovation through the age of business and social networking
| Moderator: |
Micheal Johnston, President, I Business Forum, USA |
| International Address: |
Patrick Crane, Vice President Marketing, LinkedIn, USA |
| Regional Address: |
Mohammed Samir, Vice President, Procter & Gamble, Near East, Egypt
Ahmed Nassef, Vice President, Maktoob Group and General Manager, Maktoob.com, UAE
Nassim Ghrayeb, Co-Founder and CEO, YouGovSiraj, UAE |
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12:45 |
Tapping Into Next Generation Marketing: Quality Consumer Insights And A Toolkit To Generate These Insights |
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• The metamorphosis in GenY - do we understand their lingo?
• A quick peek into their thinking and attitudes today
• A toolkit for research into this unique world
Himanshu Vashishtha, Managing Director, Nielsen, UAE |
13:30 |
Lunch For Delegates and Speakers
Sponsored By:  |
14:30 |
Revolutionary Approaches Through Leadership: Inspiring Creativity For Your Next Big Growth Strategy |
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• Inspiring, energising and empowering corporate culture
• Creating an environment of choice to instigate inspiration
• Breathing life, confidence and creativity into your organisation
Anita Mehra Homayoun, Vice President Marketing and Corporate Communications, Dubai Airports, UAE
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15:15 |
The Case For Integrated Marketing Solutions |
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• Do client structures support this?
• Is the Middle East moving towards it?
• How do agencies gear up to deliver?
Rajeev Budhiraja, Group Managing Director, Promoseven 360, UAE |
15:45 |
Networking And Refreshment Break |
16:00 |
The Power Of Celebrity Endorsment: Right Product, Right Time And Right Market |
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• Giving instant recognition to a brand
• Adding value to the price of your product
• Creating a significant competitive advantage
Michael Zienkovicz, Consultant, Endy International, USA |
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| 16:30 |
Interactive Round Table Trouble Shooting Session |
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This final session of the day will be hosted by leading industry experts and is designed to give YOU the opportunity to discuss key marketing issues, examine progressive marketing initiatives both internationally and within the region, and to be able to benchmark your own progress with industry peers. Don’t forget to bring lots of business cards with you!
Mohamed El Khoja, CEO and Founder, Cornerstone Arabia, KSA
Eddie Maalouf, Co-Founder, MnM Brandstreet and Former Head of Marketing M&A, Nokia, UAE
Hamad Malik, Director Marketing and Corporate Communications, LG Electronics ME and Africa, UAE |
17:15 |
Close Of Conference |